Showing posts with label Mid-Century advertising. Show all posts
Showing posts with label Mid-Century advertising. Show all posts

Monday, August 4, 2014

August 1958 Part II

I am fascinated by Mid-Century art, and this August 1958 issue of Family Circus is filled with little ads featuring line art.

Mrs. Smith is excited because Bell Telephone Station to Station calls were so cheap: Detroit to Cleveland was 60 cents for person-to-person, 40 cents for station-to-station, for THREE minutes. So when hubby is away he could call home every day.

Mom bought Pompeian Olive Oil. 

My, babies were so advanced in 1958, they could clean up their own messes!

I remember Mom using bobby pins and later Klippies. I know she used them on me when I had a Bubble Cut, just like Mom.

When girls were womanly, Tampax allowed swimming every day of the month.

Such cute cartoons of family life.



The eyes on this coffee cup look familiar. I think Jeannie lived in a coffee cup when she was not in her bottle. Too cute.

 Baby becomes a "tycoon".
Two kinds of perspiration? Psuedo-science has always been employed to sell us something. I bet they believed only women had nervous, emotional sweat.
Half-sizes have disappeared. Dr. Scholl's is still around.

What would Family Circle be without several babies. Note the turquoise dress.

Glass was thrown over for petroleum-based plastic long ago. In 1958 it was touted because it was sterile and the food did not take on any flavor from the container.

And of course food figures into any lady's magazine. Turquoise ice!


Chocolate Chiffon Pie by Jell0

More turquoise. Making burgers look like turtles.
Last of all, an ad for radio stories read by Bette Davis. With nine out of ten households having a television, this was one of the last radio dramas. Whispering Streets can be heard online here.


And if you want to cook like they did in 1958, here are some recipes:

Guacamold
Makes 8 servings
1 package lime flavor gelatin
1 cup boiling water
1 cu p cold water
1 3 to 4 ounce package of cream cheese
1/4 cup mayonnaise or salad dressing
1 medium avocado, mashed
2 tsp lemon rind
1/4 cup lemon juice
1/4 slivered almonds

1. Dissolve gelatin in boiling water; add cold water; pour 1 tablespoon into each of six individual molds; chill until just sticky; keep remaining gelatin at room temperature.
2. While gelatin chills in molds, soften cream cheese; stir in mayonnaise, avocado, and lemon rind and juice; beat until smooth; blend in remaining gelatin mixtures; fold in almonds.
3. Spoon over gelatin layer to fill each mold; chill several hours or until firm.
4. Unmold onto serving plater; garnish with salad greens.

Lemon Rice Cream
Makes 6 servings
3 cups cooked rice
1/2 c sugar
2 tablespoons butter
2 tablespoons lemon juice
2 cups milk
1/2 tsp grated lemon rind
1/4 tsp nutmeg

1. Combine rice, sugar, butter, and lemon juice in saucepan; add milk.
2. Heat just to boiling; simmer slowly for 10 minutes; stir in grated lemon rind and nutmeg; pour into bowl.
3. Serve warm or chilled, plain or with cream. Add your favorite cookies.