Blowout Corrupted Democracy, Rogue State Russian, and the Richest, Most Destructive Industry on Earth by Rachel Maddow

I thought I should read Blowout by Rachel Maddow. Should being the giveaway word to my motivation. Instead of a dose of medicine that's good for me but hard to swallow, it was a terrifying funhouse ride that totally engaged my attention! Maddow weaves together a narrative of how we 'got to here' that illumines the present.

Maddow lays out the oil industry's history from Standard Oil to fracking to Putin's dream of Russia becoming the world's fuel provider to trolls on Facebook disseminating discord.

The oil industry has always been too big and wealthy and powerful to control, starting with John D. Rockefeller's Standard Oil which drove out or took over the competition. The values have not changed; anything goes in the pursuit of increased production and mindboggling wealth. And power. Don't forget the obscene power.

The oil industry has always looked for better ways to get to the oil, using nuclear bombs and ocean drilling and fracking. Sure, messes happen. The best clean up tool they have developed is a big stick of paper towels.

Fracking was going to save the day! Years worth of 'clean' gas. So what if Oklahoma suffered 900 earthquakes in 2017?

I didn't know how Putin had gambled everything on the fossil fuel industry bringing Russia money and power across the globe. But they needed the technology to make it happen. And Rex Tillerson and Exxon/Mobile were planning to help him. Those pesky sanctions got in their way.

Business and capitalism is amoral; politics and justice and fairness are irrelevant. The prime directive is making money. You lobby for the best tax deals, pay workers the lowest wages possible, make deals with the Devil--if you are killing people, or the entire planet, cover it up and carry on making the big bucks.

The damage fossil fuels are doing to the planet is happening NOW, has been happening for a long time before we wised up to it. It isn't just when we take a jet or when we eat a half-pound burger or drive the kids to school. Getting that gas out of the ground it escapes. Lots of it. From the get-go, fossil fuels damage our world.

Maddow writes, Coal is done, and so is gas and oil but they don't know it yet.

Oh, the last desperate gasps of the old world struggling to hold on.

I was given a free ebook by the publisher through NetGalley in exchange for a fair and unbiased review.

"...the oil and gas industry is essentially a big casino that can produce both power and triumphant great gobs of cash, often with little regard for merit. That equation invites gangsterism, extortion, thuggery, and the sorts of folks who enjoy these hobbies. Its practitioners have been lumbering across the globe of late, causing mindless damage and laying the groundwork for the global catastrophe that is the climate crisis but also reordering short-term geopolitics in a strong-but-dumb survival contest that renders everything we think of as politics as just theater. It's worth understanding why. And why now."~from Blowout by Rachel Maddow

from the publisher:

Rachel Maddow’s Blowout offers a dark, serpentine, riveting tour of the unimaginably lucrative and corrupt oil-and-gas industry. With her trademark black humor, Maddow takes us on a switchback journey around the globe—from Oklahoma City to Siberia to Equatorial Guinea—exposing the greed and incompetence of Big Oil and Gas. She shows how Russia’s rich reserves of crude have, paradoxically, stunted its growth, forcing Putin to maintain his power by spreading Russia’s rot into its rivals, its neighbors, the United States, and the West’s most important alliances. Chevron, BP, and a host of other industry players get their star turn, but ExxonMobil and the deceptively well-behaved Rex Tillerson emerge as two of the past century’s most consequential corporate villains.

The oil-and-gas industry has weakened democracies in developed and developing countries, fouled oceans and rivers, and propped up authoritarian thieves and killers. But being outraged at it is, according to Maddow, “like being indignant when a lion takes down and eats a gazelle. You can’t really blame the lion. It’s in her nature.”

This book is a clarion call to contain the lion: to stop subsidizing the wealthiest industry on earth, to fight for transparency, and to check the influence of predatory oil executives and their enablers. The stakes have never been higher. As Maddow writes, “Democracy either wins this one or disappears.”

Blowout
Rachel Maddow
Crown
Published Oct 01, 2019
Hardcover $30.00
ISBN 9780525575474

American Advertising Cookbooks: How Corporations Taught Us To Love Bananas, Spam, and Jello

Why do we eat the foods we eat? Someone told us to eat them. Or--"sold us" to eat them.

Christian Ward's American Advertising Cookbooks tells the story of how corporations and big business influenced Americans to buy their products, creating an American cuisine that included Jello, Spam, and 7-Up in baby's milk. 

As a kid growing up in the 50s I was deluged with television ads telling me to buy the bread with the red, yellow, and blue balloons and sugared cereals with cartoon mascots. Then came Golden Arches and Coke Cola vs. Pepsi and newfangled foods like Pringles and Fritos. Remember the Where's the Beef, Beef--it's what America eats, and the Got Milk? celebrity ads? How many thousands of food commercials have I seen?

 Velveta actually was once real cheese. Now its a "cheese product"
vintage ad from my collection

While we Boomer kids were pleading for the latest product marketed on our TV shows, our mothers were collecting recipes from the magazines she brought home from the grocery store. Did a 25 cent rebate inspire Mom to try La Choy Chop Suey? (Dad hated it.) Did she get her favorite Spanish Rice recipe from a magazine ad?

Perhaps this La Choy magazine ad inspired Mom to try Chinese
from my collection

Spanish Rice was one of Mom's standard meals. from my collection

I don't remember Mom having any two-inch-thick Cookbook Bibles. She did have a collection of smaller cookbooks published by companies. Hotpoint Ovens. Fleischmann yeast. The Joy of Jello. Pies Men Like. She had recipes that came with her Bundt cake pan and electric skillet and cookie press. Mom used Bisquick and had the Bisquick Cookbook. I remember the coffee cake with streusel topping she often made.

some of Mom's recipe booklets

I remember learning how to make mini-pizzas with English muffins. Another magazine recipe...

Mom made a few signature dishes from scratch, but she also loved to try every new product that came out on the market including frozen TV dinners. I am grateful for one thing: we never had to eat the ubiquitous canned green beans/mushroom soup/Durkee fried onion casserole at holidays. (Dorcas Reilly invented the casserole recipe for Campbell's Soup, the most famous and important recipe they ever created. I read about her passing while working on this review.)

When I married, we began with Hamburger Helper and recipe booklets and magazine recipes. Before long we were cooking from scratch, even making our own bread.

my 1970s bread recipes from Robin Hood Flour 

I am fascinated by the history of food. So the idea of a book about how Big Business inspired American housewives to buy products caught my attention. The book includes a history of what we ate and why and photos from Ward's advertising cookbook collection. There were some pretty awful recipes. Like Ham Banana Rolls. Chiquita Banana says it's good, so it must be. 

Seeing the advertisements and recipes is great fun. But the book is more than a trip down memory lane to laugh at the ill-advised foods we once ate. The essays on the history of food and cooking in America include some stories that may shock readers. Political intervention in foreign governments, environmental degradation, racism, manipulation to encourage buying things that are bad for us--This is the history of American capitalism in American kitchens. 

Jello Pudding Cheesecake advertisement, my collection

Did you know that Daniel Dole went to Honolulu in 1841 with a missionary group, then with his son Sanford helped to depose Queen Liliuokalani--and then placed Sanford as President of the Republic of Hawaii? The family then built their pineapple plantations. And no, pineapples are not native to Hawaii.

You have perhaps heard about Banana Republics. Bananas were brought to South America to feed slaves. North Americans first ate them at the 1876 Centennial Exhibition in Philadelphia. People went ape over bananas. Banana plantations were planted all over Central American, forcing out native species. Over time, United Fruit became the banana monopoly, powerful enough to interfere in Bananaland politics.

The book is divided into Why Are We Eating This and Empire Building in the Free World? Chapter topics include:

• Bananas & Pineapples: The food of paupers and kings
• Chiquita Banana vs. the World: Banana republics, pineapple princes, and the Boston families who started it all
• Class, race, and cultural signifiers: How cookbooks reinforce and change our way of thinking
• Rationing & Fish Sticks- Food as both tool and weapon
• Invasion of the Home Economists: The uneasy relationship between food science and marketing

Photo chapters cover all the major 'food groups': jello, pineapple, bananas, mystery meats, and sweets. 

Ward discusses the roots of American cooking and the first American cookbook, and how immigrants were taught to make American foods as part of their assimilation. 

Readers learn how the government got involved to clean up the food business and how Home Economics became a scientific part of education and entertaining with food became an art form. 

The Mad Men era saw entertaining become an art form. Vintage ad from my collection.

American Advertising Cookbooks would be a great gift with wide appeal. It was Boomer nostalgia for me. My son and friends loved the idea of this book and can't wait to get a hold of it.

I received a free ebook from the publisher through Edelweiss in exchange for a fair and unbiased review.

American Advertising Cookbooks: How Corporations Taught Us To Love Bananas, Spam, and Jello

by Christina Ward

Publication: November 27, 2018

ISBN 9781934170748, 1934170747

Trade Paperback 208 pages

$22.95 USD, $33.50 CAD

from the publisher:

American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth-century American food. Connecting cultural, social, and geopolitical aspects, author Christina Ward (Preservation: The Art & Science of Canning, Fermentation, and Dehydration, Process 2017) uses her expertise to tell the fascinating and often infuriating story of American culinary culture.

Readers will learn of the role bananas played in the Iran-Contra scandal, how Sigmund Freud's nephew decided Carmen Miranda would wear fruit on her head, and how Puritans built an empire on pineapples. American food history is rife with crackpots, do-gooders, con men, and scientists all trying to build a better America-while some were getting rich in the process.

Loaded with full-color images, Ward pulls recipes and images from her vast collection of cookbooks and a wide swath of historical advertisements to show the influence of corporations on our food trends. Though easy to mock, once you learn the true history, you will never look at Jell-O the same way again!

****

I have shared many recipes from Mid-Century magazines over the years but also from Advertising Booklets. Click on the titles of the booklets below to read my posts.

Pies Men Like 
Coconut Dishes Everyone Likes 
Big Boy BBQ Book
641 Tested Recipes from the Sealtest Kitchen

1931 Advertising cookbook for coconut. From my collection.

Give People Money: Everything You Wanted To Know About Universal Basic Income

'UBI' is not a social disease but refers to a concept that has been around for a very long time--the idea that by giving everyone a basic income--enough to live on--society can end poverty and economic injustice. Would you believe that President Nixon supported the idea in the 1960s? Or that Thomas Paine wrote about it? Across the world communities and countries have been trying a Universal Basic Income on a small scale.

41 million Americans are living in poverty. What if they received $1,000 a month, no strings attached, to do with as they need. The Federal government could shut down a whole slew of social programs such as food stamps.

Annie Lowrey became obsessed with the idea of UBI and asked was it "a magic bullet, or a policy hammer in search of a nail?" Her book considers what UBI is and the cultural prejudices that surround it, how its implementations have succeeded and failed, the impact it would have on poverty, and how a UBI would cut through all social and racial classes.

I loved how she began the book at the Cobo Center North American International Auto Show in Detroit. The birthplace of the auto industry was abandoned very early when auto companies moved their plants outside of the city. But the showcase of the cool new vehicles takes place there. Lowrey talks about the technological changes being shown, the 'cars of the future' that drive themselves.
Imagine taxis without drivers.

Next thing we know, semi-trucks will be self-driving. Drones will deliver small packages. The Obama administration set the numbers between 2.2 and 3.1 million jobs lost to self-driving vehicles.

This is nothing new. Technology has been depriving humans of jobs since the industrial revolution.

Yes, robots will take over the world. We humans can spend our time painting and climbing K2 and volunteering and making quilts...Only if the huge profits (made when business and industry replaces all the workers) is shared. We are already seeing a few people holding all the money. It's not going to get better. And the programs we have now are meant to be gap measures, for short-term needs. When unemployment becomes permanent--what then?

Sure there are some jobs that are unfilled. Fruit and vegetable pickers, for instance. Michigan is in sore need of them. Take asparagus picking in West Michigan. All you need to do is lay on a board attached to a tractor, hovering over the field, picking asparagus all day in the hot sun. Here in Metro Detroit, our town needs summer help with yard waste pickup. They can't get people to apply for the jobs. Of course, neither pay a living wage.

Unions were strong when my dad was supporting us kids. He made a good living with overtime pay working at Chrysler. Today union membership has dropped from one in three to one in twenty. Woman's salaries still lag behind men's. Companies no longer offer pensions or health care. They hire more contract workers and part-time workers. The companies get tax breaks and subsidies while their employees get tax-funded food stamps and assistance. It's a win-win for business and a lose-lose for citizens. One study found that $130 million dollars a year are spent on WORKING families whose wages can't cover their basic need.

What we have is a crisis situation that won't be getting better.

We can't just GIVE PEOPLE MONEY! I hear you thinking it. Why not? It's the AMERICAN way, you reply. People pull themselves up by their own bootstraps,
they work hard and rise, God helps those who help themselves. And a lot of other old chestnuts come out of the closet. And besides, you think, 'those people' will just use the money for cigarettes or drugs or alcohol or a fancy car or a fur coat or to take a cruise. Because we can't trust 'those people' to have the values we approve of.

Balderdash.

When my husband pastored in the inner city it was a big concern that handing over cash meant people going directly to the corner bar, or later the corner crack house. So the church had local grocers and gas stations in partnership to give commodities instead.

Sure, there are a few bad apples. But giving things you think people need is not very useful either. Lowrey talks about a village overrun with Tom's shoes. But give people cash and they can get what they really need. Most people will buy another cow, make sure the kids are eating right, make sure the kids can afford to go to school instead of going to work to help support the family.

Lowrey went to Kenya to see a UBI project called GiveDirectly and to India to see how the country's Public Distribution System was working. "Done right, cash works" she writes. Ontario, Canada has tried a pilot program and so has Stockton, CA.

I was appalled to learn that America's "safety net" design flaws trap people in poverty--and have a racist bias. European countries whose safety nets eliminate poverty are those whose population consists of native-born citizens. The 'us vs. them' factor does not come into play.

Like Finland. My exchange student daughter lost her job in the recession and she married a man who also lost his job. They came to America to study at their denomination's school and visited us. I wondered how they could afford an apartment and food and such. In America, they would have long lost unemployment and health care and housing and would not have been able to marry. Finland has national health care, too. It did in 1969 when I had a Finnish exchange student sister. Two years later I was married and we had no health insurance for three years.

Discrimination abounds in the safety net. Especially on the state level. The 1935 Social Security act excluded farm and domestic workers--who were mostly African American. The Federal Housing Administration funds fewer houses in black neighborhoods. The GI bill helped more white than black men since fewer schools accepted black students. The Clinton administration made benefits contingent on work, which affected single mothers. The Supreme Court allowed states to opt out of the Obama Medicaid expansion to over nondisabled, childless adults. 

A UBI for everyone would be color and gender blind, disabled and able treated the same. Stay at home mothers would be compensated, and what work is more important than raising families and providing a stable home life? America is the only country with no support to new mothers and we don't have enough quality daycare especially in rural areas. A UBI would help new mothers stay home. I had to take leave of absence from a job to care for my dying father. I lost income. A UBI would have made that more comfortable.

How would a UBI be distributed? Could it be targeted by fiscal hawks? How would we pay for it? There are questions to be answered.

I felt Lowrey's book was a good balance to Utopia for Realists by Rutger Bregman, which I read last year. I especially appreciated the section that showed the challenges in rural India for distribution of cash. She raised issues and questions I had not even imagined.

Read an excerpt of the book at
https://www.penguinrandomhouse.com/books/551618/give-people-money-by-annie-lowrey/9781524758769/

I received a free book from First to Read in exchange for a fair and unbiased review.

Give People Money
by Annie Lowrey
Crown Publishing
Publication July 10, 2018

Janesville: An American Story

"History. Vision. Grit."  Janesville City Hall Mural

Janesville: An American Story by Amy Goldstein has won many accolades, including 100 Notable Books in 2017 from the New York Times Book Review and the McKinsey Business Book of the Year. 

Goldstein presents the story of a town and its people coping with the closing of the GM factory and how the town and families worked to reinvent themselves. 

Janesville, WI was a tight-knit community with a successful history of factories beginning with cotton mills in the late 19th c, including Parker Pens and the GM auto assembly plant and the factories that supplied it.

The book covers five years, beginning in 2008 with Paul Ryan, a Janesville native, receiving the phone call from GM informing him of their decision to close the Janesville plant. Goldstein portrays the impact on employees and their families: the cascading job losses, the ineffectual retraining programs, the engulfing poverty, the men who take employment at plants in other states and see their families a few hours a week, teenagers working to help keep food on the table while preparing for college.  

This is one of those non-fiction books that is engrossing while being informative, bringing readers into the struggles, successes, and failures of individual families. If you want to know about the people who have lost the American Dream, the impact of business and political decisions, and what programs 'work' and which have not delivered, then Janesville is for you.

Janesville: An American Story by Amy Goldstein
Simon & Schuster
$16 paperback
ISBN 9781501102264

Getting Personal

I married into a GM family. My father-in-law had a white-collar job at Fisher Body in Flint and ordered supplies to be sent to Janesville, WI. My husband worked as a welder on the line several summers while in college.

My father-in-law's Fisher Body pins

In 1931, my thirteen-year-old father-in-law lost his father to TB. His mother soon remarried and a year later was divorced. She had a Fourth Grade education and was sixteen when married. She had two sons to support. That is when she went to work for GM in Flint.

I noted her family all called her Girl. I learned the nickname dated to when she was the only woman on the floor and when the men wanted her help, they would call, "Girl!"

Girl was part of the Woman's Emergency Brigade and delivered food during the 1936-7 sit-down strike and was a proud Union member.

Girl's oldest boy, like his dad, had TB. Her youngest son worked for the CCC, took classes at Baker College, and got a job as a clerk at the auto factory where his mother was a machine operator. Together, in 1940, their income was $2,228.

When my husband and I would visit his folks sometimes they would take us on a drive to see the old factories. And over the years we were very aware of how, briefly, the auto industry offered our families great opportunities. My father-in-law sent three boys to college and had a comfortable early retirement. My own father had relocated to Metro Detroit for a job in the auto industry, and we had a good working-class life and important benefits as my mother suffered from chronic health issues. 

from the publisher's website:

* Financial Times and McKinsey Business Book of the Year * 800-CEO-READ Business Book of the Year * A New York Times Notable Book * A Washington Post Notable Book * An NPR Best Book of 2017 * A Wall Street Journal Best Book of 2017 * An Economist Best Book of 2017 * A Business Insider Best Book of 2017 *

“A gripping story of psychological defeat and resilience” (Bob Woodward, The Washington Post)—an intimate account of the fallout from the closing of a General Motors assembly plant in Janesville, Wisconsin, and a larger story of the hollowing of the American middle class.

This is the story of what happens to an industrial town in the American heartland when its main factory shuts down—but it’s not the familiar tale. Most observers record the immediate shock of vanished jobs, but few stay around long enough to notice what happens next when a community with a can-do spirit tries to pick itself up.

Pulitzer Prize–winning reporter Amy Goldstein spent years immersed in Janesville, Wisconsin, where the nation’s oldest operating General Motors assembly plant shut down in the midst of the Great Recession. Now, with intelligence, sympathy, and insight into what connects and divides people in an era of economic upheaval, Goldstein shows the consequences of one of America’s biggest political issues. Her reporting takes the reader deep into the lives of autoworkers, educators, bankers, politicians, and job re-trainers to show why it’s so hard in the twenty-first century to recreate a healthy, prosperous working class.

Voices From the Rust Belt

Voices From the Rust Belt is an offering of essays edited by Anne Trubek on the legacy of a post-industrial world in the once great manufacturing centers including Buffalo, Detroit, Flint, Akron, and Chicago.

I found these essays to be beautifully written and personally moving. I savored each essay, reading them one at a time. The stories are about places I know, stories I am familiar with.

These are stories that break my heart.

Getting Personal

I am a Rust Belt girl.

I spent my first ten years of life just north of Buffalo until 1963 when my family moved to the Detroit suburbs so my dad could find work in the auto industry. With a high school education and hands-on experience, he was able to get a good job with benefits. My grandfather was a GM engineer, my brother is a Ford engineer, and other family members worked on the line.

My husband is from outside of Flint, MI, where his father worked at Fisher Body and his grandmother, a GM employee, was in the Woman's Brigade during the famous sit-down strike. My husband's brother was the third generation to be a Flint resident and he raised his children there.

Union pins that belonged to Valdora 'Girl' Bekofske

As a young wife, I lived in and around Philadelphia, including in one of the earliest industrial centers, surrounded by empty factories. We returned to Michigan, for a while living in Lansing a short way from the downtown GM assembly plant. At retirement, we moved into my family home in Metro Detroit.

Our families were lucky. Dad often mused that he had seen the best days of working in the auto industry.  Dad survived several downsizing cuts thanks to his seniority. My dad-in-law took advantage of early retirement and lived into his nineties, spending more time retired than in his career. But he had to watch the Flint and Grand Blanc plants die.

Looking Deeper Between the Pages

The book is divided into thematic sections.

Growing Up

• Jaqueline Marino's A Girl's Youngstown begins with memories of the 1970s pollution that made her and her sister hold their breath when crossing the Market Street Bridge. It made me recall the smell of entering Tonawanda, driving up the River Road past the Ashland gasoline storage tanks.
• The Kidnapped Children of Detroit by Marsha Music recalls White Flight and ponders how today Detroit can move forward without the crippling divisions of the past. 
• Busing, A White Girl's Tale by Amanda Shaffer considers what she gained from the experience. 
• North Park, With and Without Hate by Jeff Z. Klein recounts growing up Jewish in Buffalo when prejudice was out in the open. 
• Life on the "slag heap of society" is presented by David Faulk in Moundsville. In Love and Survival: A Flint Romance, Layla Meiller admits her hometown taught her a pervasive sense of vulnerability.

Day to Day in the Rust Belt

• Dave Newman talks about starting over in mid-life in A Middle-Aged Student's Guide to Social Work as he learns the limitations of social work. 
• Fresh to Death is Eric Woodyard's recounting of his double life drinking in a Flint neighborhood bar at night while working as an award-winning sportswriter by day.  
• Ben Gwin shares a heartbreaking story of addiction in Rust Belt Heroin Chic. Henry Louis Taylor Jr. asks Will Blacks Rise or Be Forgotten in the New Buffalo, proving that the racial division of progress plagues Rust Belt cities other than Detroit. 
• Aaron Foley asks Can Detroit Save White People? 
• Huda Al-Marashi writes about Cleveland's Little Iraq community.

Geography of the Heartland

• John Lloyd Clayton remembers a Cincinnati gay bar in A Night at the Golden Lion Lounge. 
• The lack of identity in assimilated white European families is addressed in Ryan Schnurr's Family Bones. 
• The Fauxtopias of Detroit's Suburbs by James D. Griffioen discusses Henry Ford's legacy, from the Rouge plant to Greenfield Village's idyllic nostalgia that whitewashes history. Eric 
• Anderson juxtaposes working in the steel mills, gentrification, and art in Cleveland in Pretty Things to Hang on the Wall. 
• I learned that "redneck" came from the red bandannas worn by Matewan unionizers in King Coal and the West Virginia Mine Wars Museum by Carolyne Whelan. 
• Martha Bayne questions accident or intention in Seed or Weed? 
• On the Evolution of Chicago's Bloomingdale Trail 
• Ecologist 
• Kathryn M. Flinn realizes the diversity of Rust Belt ecology in This Is A Place. 
• Mobility as benefit or detriment is considered in That Better Place; or the Problem with Mobility by G. M. Donley. Donley looks at how historic suburban growth impacted downtowns and offers ways to improve where we live instead of chasing the 'dream home' elsewhere.

Leaving and Staying

• The pursuit of a relationship brings Sally Errico to move in Losing Lakewood. Notes from the Expatriate Underground by Margaret Sullivan is about nostalgic Buffalo natives looking for connection. 
• Confessions of a Rust Belt Orphan; or, How I learned to Stop Worrying and Love Akron by Jason Segedy recalls the 'smell of good jobs' when Akron was the Rubber Capital of the World. 
• Our idealistic image of an upward line of progress must be replaced with the cycle of boom and bust. 
• And Connor Coyne talks about what it is like to bath a baby in Flint Water in Bathtime.

Thoughts

Voices from the Rust Belt will be poignant reading for those of us associated with these cities. We will connect with some readings, and definitely will learn we are not alone. I was surprised how Buffalo's experience of white flight was not too unlike Detroit's.

The stories will inform those who want to understand the Rust Belt experience on the personal level. There are essays that dig deeper, dissecting a history of public policy and boom and bust economics that contributed to the decline of these cities. Best of all, included are suggestions for moving forward.

This book would be a good discussion starter in the classroom or in a book club.

I received a free ebook from the publisher through NetGalley in exchange for a fair and unbiased review.

Voices from the Rust Belt
by Anne Trubek
Macmillan-Picador
ISBN 9781250162977
PRICE $16.00 (USD)

Superfandom: How Our Obessions are Changing What We Buy and Who We Are

I started quilting in 1991 and by 1992 it was how I spent most of my leisure time.

I hoarded quilt fabric, driving up to an hour or two to quilt shops. There were 'had to buy' quilt books. I joined a monthly quilt guild and a weekly quilt group and attended local quilt shows. I took quilt classes to learn new techniques and I subscribed to the important quilt magazines.

As my husband's work took us across Michigan, everywhere we went I quickly identified other quilt addicts.

Like most quilters, I discovered which national quilt teachers, writers, and artists inspired me. I bought their books, took classes with them, followed them online, and bought the fabric lines they designed.

I had become a quilting superfan.

In the 'old days' quilters bought cheap fabric, made cardboard or paper templates, and with a pair of scissors, needle, and thread and made a quilt. Today, quilters purchase fabric that costs over $10 a yard and buy ready made kits with pattern and fabric included. They have machines to cut patches or applique shapes, fuse applique pieces instead of hand stitching them, and pay long arm machine quilters hundreds of dollars to quilt their quilt top. National shows and quilt retreats mean overnight stays at expensive hotels, and there are even quilt cruises or trips abroad. Quilting has become big business and an expensive hobby.

Reading Zoe Fradde-Blanar and Arron M. Glazer's new book Superfandom I realized how I had become a superfan without realizing it.

The authors are the founders of Squishable.com, Inc, which produces stuffed animals for the teen and adult market--Squishable Cthulhus and Grim Reapers. They even have States of Happiness, so if you love California or Michigan you can now, well, squish them.

In the preface they tell the story creating a prototype Shiba Inu Squishable. The Kickstarter concept art was well received: a red dog with circular eye patches. But when fans saw the actual toy the fans complained. It was all wrong. To keep the fans happy they had a virtual Halloween party--in the middle of a hurricane that hit New York City in 2012.

Our Shiba, Suki

I know Shiba Inus. We have had four since 1991. Our first Shiba was home bred, her daddy champion stock. But few Americans had heard of Shibas and the breeder could not find buyers. We got our Kili cheap; it was the best $250 we ever spent. She gave us over 16 years of happiness.

Over those 16 years we bought Shiba calanders, rooted for the Shiba in the television dog shows, bought Shiba Christmas ornaments--and my brother made me a Shiba key rack.

By the time we adopted our second Shiba the breed had become the Internet sensation known as Doge.

Doge

Our (once) unusual, beloved bred suddenly was appearing on television commercials, on dog toys and pet food, and all over the Internet. We were Shiba fans before we were Superfans.

Our son funded a kickstarter for a role playing game aimed for younger children and featuring dogs. He paid to have our Shibas appear in the art work:

Now that is Superfandom.

The book dissects fandom, the motivation behind our affiliation with a sport, a cartoon character, book or movie series, why we attend Trekkie conventions and Renaissance Fairs, and invest our money, time, and emotional commitment in fan objects.

In a world where affiliation to family, place, church, or school has been disrupted by mobility, we need to find community, a common love, people 'like us'. Now we buy our way into social networks with an Apple phone, concert T-shirt, or even with a trendy dog to walk.

I received a free book from the publisher in exchange for a fair and unbiased review.

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Zoe Fraade-Blanar and Arron M. Glazer
W. W. Norton & Co.
$27.95 hardcover
ISBN: 978-0-393-24995-8