|"A first lady chooses a universally flattering, wonderfully wearable coatdress of Ames wool. The narrow white tracing of trim is Angora. Dress also comes in red or black. Sizes 10 to 18;|
about $40. Kay Wynne."
|"She dresses in crepe-a triumphant revival this season. She loves the coatdress look, the pretty trim at throat and hip line. Onondaga acetate and rayon crepe. Also in mink or black. Sizes 10 to 20. Leonard Arkin. Hat by Betman."|
The lead article was fashion for The First Ladies, starting, "There's a first lady in every American home. She comes in assorted sizes, ages, and temperaments. She answers to such varied names as Mrs., Mom, and Darling."
|"They're off to tea--he very proud, she very pretty in a coatdress of Bloomsburg acetate faille with revers faced in acetate and rayon satin. In black, brown, or navy. Sizes 10 to 20; about $40. Ben Barrack."|
"Shopping magic!" this ad starts, "my REALSILK nylons walk in the door."
Suncraft Shirts, "most versatile blouses in your wardrobe," pledged to iron "hanky fast."
|Simplicity coat 4021, skirt 4013, and blouse 4010|
"We used Forstmann's new pebbly-surfaced wool coating in bright red for the skirt and coat. Blouse is of red and white Security wool jersey."
|Two versions of Simplicity Printed Pattern 4007 made in blue acetate rayon and wool faille by William Skinner.|
The home seamstress had lots of La Mode buttons to chose from.
This roomy housecoat has HUGE pockets. Imagine what you could keep in them.
For $9 women could buy a Rite-Fit dress of the month.