Saturday, March 24, 2018

1952 Good Housekeeping

I have collected vintage magazines for years. I enjoy them for the nostalgia of remembering Mom buying magazines at the grocery lane checkout, and how I read the stories included for children and cutting out Betsy McCall paper dolls. Plus, they offer a glimpse into the world of my birth and childhood, providing an insight into women's history.
Recently I picked up this 1952 Good Housekeeping magazine. The cover is so cute and family friendly.

Then you find the fiction section...


Yes! this issue included Daphne DuMaurier's short story The Birds, the inspiration for the famous movie by Alfred Hitchcock!

I remember Mom had a ponytail when I was a tot and she was in her early twenties. And when soda pop only came in bottles and was a reasonable size.

Beauty Counselors, Inc, from Grosse Point, MI suggests using Q-tips for trying cosmetics. The company was founded in 1931.
Canned veggies, especially peas, never appealed to me. But the idea of a giant man in the kitchen to do the cooking? I'm cool with that.
 As if a bride didn't have enough to worry about. She had to use up a cake of Camay beauty soap before the wedding.
Beauty was hard work and involved discomfort. I wore a girdle and stockings for a year before pantyhose came along. Worse year of my life--Seventh Grade.

Celebrities were used to sell products, same as today. Betty Hutton appeared in two ads.

Mamie bangs or a pompadour?
 The classic 50s face: dark, arched eyebrows, red lips, white face.


 My mother-in-law only ever used Noxema to cleanse her skin, into her nineties.
Co-ed reveals all: she broke the rules at a football game...forgetting her GLOVES.

But Jergen saved the day!

May all your problems be so easily solved.



No comments:

Post a Comment