Monday, January 19, 2015

Looking Pretty in 1957

"What Makes A Pretty Face" by makeup artist Eddie Senz in the September 1957 issue of Family Circle looked at actresses including Jayne Meadows and June Lockhart as examples of  beauty.

Judy Holliday knows her eyes are her best feature
 
Julie Wilson's 'animal magnetism' and June Lockhart with natural good looks

Jayne Meadows's 'flaring hair style' and Rita Gam with her generous full mouth and casual hair
 
"These are unaffected girls who have learned to present themselves confidently to the public," Eddie Senz wrote about his chosen beauties.  "It is always interesting to me to see people...present themselves frankly and do not try to correct what might seem in others to be unfortunate features. These persons have a gift for knowing that certain features are trade-marks."
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Other examples of 1957 'beauty' can be found in ads and fashion articles. "Fashions You Need For The Life You Lead" was geared towards the 'suburban' lifestyle. 

Going antiquing in 1957? You would want one of these two-piece dresses. The left fashion is made of tweed-like fabric with a slim skirt, bloused jacket top, and detachable collar. 

The right is a wool two-piece dress with a fitted top, wide collar and bow, and a zippered front closing and a knife-pleated skirt. Both dresses by McArthur cost $25 and came in red, royal blue, brown and black.
An outing in this new convertible required a fleece car coat with roomy pockets. $70 by Handmacher, and available in red, gray, navy and camel.
The little girl on the left is wearing a Bates plaid dress and a matching rain cape and tam. $13 bought the complete outfit. Th older girl's "beruffled sissy top" and plaid skirt was under $6. Both girls outfits were by Mary Jane. Their "babysitter" wears a Ship 'n Shore blouse with button on tie, $3.
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Fashion patterns were available mail-order from Old Chelsea Station. "Mix-mates" of a princess jumper and jacket for the girls, and a blouse jerkin and skirt in a "novelty fabric" for the woman.
Casual wear in a Pepsi Ad
These teens wear scarfs and sport the heavy brows and red lips of the era
  
A trip to the fair meant a 'casual' white sports coat for the man


A pretty flower-like apron
I never got these ads. Ladies so proud and comfortable with their brassieres they wore them publicly? That is a nightmare. Not a 'dream.' But hey wait, perhaps it was fashion-forward?